We can only be sure that you are serious in your endeavor to start your own business when you start looking for capital to roll it out. Now getting the capital you need to start your own business will almost inevitably involve selling your new business idea to someone, and getting that person to fully buy the new business idea – if they are to provide you with the money you need to roll it out.
Even if you are to provide yourself with the capital you need towards starting business, you will still need to sell the business idea to yourself – and have ‘your self’ buy into the idea for you to get the courage to head to the bank, withdraw the money and pump it into the business. Granted, selling the business idea to yourself is much easier than selling it to another person, but in either case, it is a step of faith.
Take note that it is at this step – going out to find the capital you need towards starting business – that many otherwise promising business ideas.
Two things are essential in getting the capital to start your own business – especially if you are to get it from an external source. One is humility. Be ready for the rejection, for there are financiers who thrive on pouring scorn on other peoples’ attempts at starting business – just as there are those who rather than tell you that they don’t have the money to finance your venture, will try to put you off by telling you that there is something wrong with the venture. Second is persistence. You need to keep on trying even after having your new business plan rejected by a number of financiers, if you are convinced that what you have is a viable new business idea. Ultimately, remember, you don’t need to have everyone buy it. You need to only have one good financier buy your new business idea, finance it, and you are good to go.
